Alex Hormozi - C.L.O.S.E.R framework

The C.L.O.S.E.R. method is built on the fundamental idea that people are motivated by pain or the desire to avoid pain. The core driver of this method is the concept of perceived deprivation. People are more motivated when they are aware of what they don't have and the negative consequences of not having it. This framework helps you identify their pain, amplify it, and position your product or service as the solution. Let's dive into the acronym: C - Clarify Why They're Here : Purpose: The initial step is to understand the customer's starting point and intent. Why did they engage with you in the first place? What brought them to your community or platform? Action: Ask direct questions. For example, "Why did you sign up for my free community?" Goal: This sets the stage for the rest of the conversation and establishes their baseline needs or desires. L - Label Them With a Problem : Purpose: Once you know their "why," you need to identify a spec...